
Our
Story
Hey there! 😊
For those who don’t know us yet, I’m thrilled to introduce you to LILY.
I’m Nofar Livni, a fourth-generation jewelry maker. My father founded Livni Jewelry in 1987, after mastering the craft’s secrets from the age of 12.
Livni Jewelry specializes in creating luxurious collections designed for strong, confident women.
For years, I often wondered: Why is gold jewelry so expensive when advancements in technology have made production more efficient?
With this question in mind, and after earning my MSc. in Materials Science and Engineering - where I specialized in metal theory and process optimization - I joined forces with my father to create something extraordinary:
A high-quality collection of gold jewelry that’s both luxurious and affordable.

Tuvia Livni, Founder of LIVNI Jewelry

Nofar Livni, Co-Founder of LILY
This vision gave birth to LILY— a collection that lets everyone enjoy the beauty, craftsmanship, and elegance of fine gold jewelry at a fair price.
Every piece we design is thoughtfully crafted to make you feel special, confident, and express your unique beauty every day.
On a personal note, each design is inspired by the strong, graceful women in my life—my mother, grandmother, sisters-in-law, and lifelong friends.
Each of them has taught me something about strength, grace, and elegance, and I strive to infuse those qualities into every piece.
When you wear a piece from LILY, you’re carrying a symbol of empowerment, elegance, and the shared strength of diverse women around the world.
Feel free to DM me with any questions or requests.
Personalization and excellent service are core values at LILY, and we’re happy to adjust designs to match your preferences.
Thank you for letting us be part of your journey—we can’t wait to help you shine. 💛
